The Key Reason Why Online Marketers Like You Must Take Advantage Of Social Media Fan Pages To Attract People
In our previous issue, you learned how Facebook helps businesses attract new clients. Today, we will discuss more about creating a Facebook Fan Page for your company.
Any successful business executes a good amount of social interaction and social media management. You can’t have a thriving online business without having good connection with your target audience and without presence from the vast expanse of the Internet.
A lot of business owners have proven Facebook marketing as one of the most effective ways out there when it comes to generating targeted traffic. It works amazingly that it can pretty much make or break any starting business.
As talked about before, setting up a Fan Page is beneficial for new and established businesses alike. This will help their prospective customers easily relate to them. People look for official websites to evaluate a company’s credibility. However, a Facebook Fan Page, as long as it’s professionally managed, will do in case you have no website.
Another thing about credibility. a Facebook fan page is much more efficient that a personal account if you want to establish a sense of official presence to the details you place in your page. A simple profile page is best left to individuals. Decide on your business name as soon as possible and look for names similar to your own in the same industry as your company.
For instance, if you’ve decided on the name ‘TASTY Ice Cream’ and you find a page with almost the same name in the same industry, look for ways to set your name different. You can make use of descriptions like ‘TASTY Boston Homemade Ice Cream’ With this, you are hitting two birds using one stone. You have just provided your business location. This will help your potential customers find out your geographical background. Not only that, you have also made your name sound different and more interesting than the other.
You can do this right after you have created your username. A user name can only be established once your Fan page has 25 fans.
You can also gain credibility by answering all necessary inquiries in your profile. A profile that’s complete with background, short history, other contact details and store locations is essential. You’ll also want to add a touch of creativity to your content. More often than not, people will want to be your Fans depending on how your profile is created. You should always keep in mind that a successful Facebook Fan Page means having a consistent flow of followers online.
When using Facebook for Business, part of creating a good brand is by customizing it by adding store photos, product photos, notes and the like. Remember to be careful with what you are posting though. Using watermark to avoid stolen business photos is a good idea. Always keep in mind that you are establishing brand awareness here. It’s in your best interest if you avoid making your business page too personal by adding personal photos and videos, discussing about internal problems at the Facebook wall and the like. Last but not the least, don’t forget to add your contact details as well as addresses.
For a more sound online presence, you can also tie up your Facebook fan page with other social networks like Twitter, YouTube and even your official website.
Watch out for our next issue soon. You will learn how to get people to like your Facebook business page.
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